{"id":205,"date":"2025-05-27T14:30:06","date_gmt":"2025-05-27T18:30:06","guid":{"rendered":"https:\/\/businessphysics.ai\/?p=205"},"modified":"2025-05-27T15:49:23","modified_gmt":"2025-05-27T19:49:23","slug":"writing-for-ai-the-new-literacy-we-all-need","status":"publish","type":"post","link":"https:\/\/businessphysics.ai\/pt\/writing-for-ai-the-new-literacy-we-all-need\/","title":{"rendered":"Escrevendo para IA: a nova alfabetiza\u00e7\u00e3o de que todos n\u00f3s precisamos"},"content":{"rendered":"
\n

Nota do editor:<\/strong> Este artigo \u00e9 baseado em uma entrevista com St\u00e9phane Paquet, l\u00edder do projeto de IA na Champlain College Saint-Lambert e coordenador do certificado de IA. As respostas foram resumidas para maior clareza e brevidade e n\u00e3o s\u00e3o reprodu\u00e7\u00f5es palavra por palavra da conversa original. As ideias refletem a perspectiva do orador no momento da entrevista.<\/p>\n<\/blockquote>\n\n\n\n

\"\"<\/figure>\n\n\n\n


<\/p>\n\n\n\n

Pergunta:<\/strong><\/p>\n\n\n\n

Ao longo da hist\u00f3ria da humanidade, a escrita sempre foi destinada aos olhos humanos - aos nossos, aos de nossos colegas ou \u00e0s gera\u00e7\u00f5es futuras.<\/p>\n\n\n\n


Mas com o surgimento da IA generativa, grande parte da nossa escrita agora \u00e9 direcionada \u00e0s m\u00e1quinas - como prompts, comandos e entradas estruturadas.<\/p>\n\n\n\n


Estamos escrevendo n\u00e3o apenas para as pessoas, mas para a IA interpretar e agir.
Como voc\u00ea acha que a escrita est\u00e1 sendo remodelada nessa mudan\u00e7a - da comunica\u00e7\u00e3o entre humanos para a instru\u00e7\u00e3o entre humanos e IA?<\/strong><\/p>\n\n\n\n


Resposta: <\/strong><\/p>\n\n\n\n

A escrita n\u00e3o \u00e9 mais apenas para as pessoas.
Hoje, escrevemos para colaborar com as m\u00e1quinas. <\/p>\n\n\n\n

N\u00f3s escrevemos:
- Prompts
- Comandos
- Entradas com estrutura e formata\u00e7\u00e3o<\/p>\n\n\n\n


Isso muda n\u00e3o apenas o conte\u00fado de nossa escrita, mas toda a fun\u00e7\u00e3o e a forma.<\/p>\n\n\n\n


A IA j\u00e1 est\u00e1 influenciando nosso estilo de escrita
Notei algo estranho, mas revelador: Quanto mais eu leio textos gerados por IA, mais eu come\u00e7o a imitar seu estilo.<\/p>\n\n\n\n


Por exemplo:
- Ferramentas como o ChatGPT costumam usar travess\u00f5es em um ritmo espec\u00edfico - e agora eu tamb\u00e9m fa\u00e7o isso, sem querer.
- A escrita da IA \u00e9 suave, estruturada e padronizada - e isso est\u00e1 come\u00e7ando a afetar a forma como escrevo.
<\/p>\n\n\n\n

Mas alguns escritores est\u00e3o fazendo o oposto
Enquanto alguns de n\u00f3s absorvem inconscientemente os padr\u00f5es da IA, outros est\u00e3o resistindo a ela - escrevendo intencionalmente de forma que pare\u00e7a:
- Bruto
- Desorganizado
- Espont\u00e2neo
- Imperfeito<\/p>\n\n\n\n


Por qu\u00ea? Porque a IA \u00e9 previs\u00edvel. Sua escrita parece gen\u00e9rica. E os humanos querem se destacar, soar como eles mesmos.<\/p>\n\n\n\n


Prompting = Uma nova forma de escrever
O prompting n\u00e3o \u00e9 uma digita\u00e7\u00e3o aleat\u00f3ria. \u00c9 uma nova alfabetiza\u00e7\u00e3o.<\/p>\n\n\n\n


Isso requer:
- Precis\u00e3o
- Estrutura
- Formata\u00e7\u00e3o t\u00e9cnica (como Markdown ou hashtags)
<\/p>\n\n\n\n

Por exemplo, quando fa\u00e7o anota\u00e7\u00f5es para mim mesmo agora, eu as estruturo como se fosse aliment\u00e1-las para a IA mais tarde. Mesmo que eu n\u00e3o esteja usando a IA no momento, j\u00e1 estou escrevendo para a m\u00e1quina.
<\/p>\n\n\n\n

Escrever para comunica\u00e7\u00e3o vs. escrever para a\u00e7\u00e3o
No passado, escrevemos para:
- Compartilhar
- Refletir
- Persuadir
- Conectar
<\/p>\n\n\n\n

Agora tamb\u00e9m escrevemos para desencadear a\u00e7\u00f5es - para que a IA fa\u00e7a algo com nossas palavras. N\u00e3o estamos apenas expressando pensamentos. Estamos estruturando-os para a compreens\u00e3o da m\u00e1quina.<\/p>\n\n\n\n


Essa mudan\u00e7a exige novos h\u00e1bitos e novas estrat\u00e9gias de ensino.<\/p>\n\n\n\n


Considera\u00e7\u00f5es finais:<\/strong> <\/p>\n\n\n\n

\u00c9 hora de ensinar a \"escrever para IA\"
Isso n\u00e3o \u00e9 apenas uma habilidade. \u00c9 um novo tipo de alfabetiza\u00e7\u00e3o.
E, como todas as alfabetiza\u00e7\u00f5es, ela merece ser ensinada intencionalmente.
<\/p>\n\n\n\n

Precisamos ajudar os alunos (e profissionais) a aprender como faz\u00ea-lo:
- Expressar suas ideias
- Estruturar suas entradas
- Colabore de forma eficaz com as ferramentas de IA
<\/p>\n\n\n\n

Porque a maneira como escrevemos est\u00e1 evoluindo, assim como a maneira como ensinamos.<\/p>\n\n\n\n

\n

Sobre o especialista:<\/strong> St\u00e9phane Paquet<\/strong> \u00e9 um educador experiente e consultor de IA com mais de 20 anos de experi\u00eancia em ensino. Atualmente, atua como l\u00edder de projeto de IA no Champlain College Saint-Lambert e se concentra em apoiar professores e alunos na integra\u00e7\u00e3o de ferramentas de IA generativas \u00e0 educa\u00e7\u00e3o. Suas \u00e1reas de especializa\u00e7\u00e3o incluem e-learning, design de m\u00eddia educacional e o desenvolvimento de estrat\u00e9gias pedag\u00f3gicas inovadoras.<\/p>\n<\/blockquote>","protected":false},"excerpt":{"rendered":"

Editor\u2019s Note: This article is based on an interview with St\u00e9phane Paquet, AI Project Lead at Champlain College Saint-Lambert and AI Certificate Coordinator. The responses have been summarized for clarity and brevity and are not word-for-word reproductions of the original conversation. The ideas reflect the speaker\u2019s perspective as of the time of the interview. 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