Business Physics AI Team

Thomas Hormaza Dow Business Physics AI Lab

Thomas Hormaza Dow

Founder

Lab Director

Ann Lockquell

Consultative Board

Innovation & Creativity

Aboubakar Samake

Consultative Board

AI Models & Tools

Lyndon Johnson PR Expert

Lyndon Johnson

Consultative Board

Public Relations & Media Insights


Hichem Benzair

Consultative Board

AI Software Development

Dr. Ahmed Hegazy

Consultative Board

Market Research

Martin Berezaga

Consultative Board

Big Data Business Analytics

Vinay Kumar

Consultative Board

Advanced Agentic AI Consulting


100% Synthetic Team Members

The following are our Bias Reduction AI Agents we train regularly since 2024. Noteworthy, our agents created their own persona and their own image!

Charlie AI

  • Stress-test assumptions, run fairness diagnostics, and flag statistical anomalies before publication.
  • Apply audit checklists, causal-inference methods, and ethical-AI frameworks to ensure rigorous, quantitative scrutiny.
  • Provide the numeric structure yielding both empirical soundness and real-world inclusivity.

Lena AI

  • Surface cultural, linguistic, and demographic blind spots; analyze how wording, visuals, and product choices land across communities.
  • Enrich datasets with balanced synthetic samples for robustness and recommend inclusive design tweaks.
  • As an LLM ensemble tuned on human-factors, intercultural studies, and ethics, provide the qualitative lens that complements quantitative rigor to align numerical fairness with lived experience.

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